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Strategic Location in the Heart of Eurasia
Astana is a key logistical and political hub, making the exhibition a convenient meeting point for partnerships with Central Asia, China, Russia, and the Gulf countries.
02
Rapidly Growing Domestic HoReCa Market
Kazakhstan’s food service and hospitality sector is expanding quickly, driven by the growth of domestic tourism and preparation for international events.
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Government Support for the Hospitality Industry
The Kazakh government actively promotes the development of tourism, hotel infrastructure, and local production of food and equipment.
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Low Competition Among Premium Brands
The market remains relatively open to new players, especially in the areas of restaurant technologies, equipment, and franchise concepts.
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Access to Partners from Uzbekistan, Kyrgyzstan, China, and Azerbaijan
The exhibition is becoming a regional B2B platform, covering not only Kazakhstan but also neighboring fast-growing markets.
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Unique Format: Exhibition + Practice
Masterclasses, tastings, culinary shows, and a dynamic business program create a vibrant atmosphere for experience and technology exchange.
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Visa-Free Entry and Direct Flights
Many CIS and Asian countries enjoy simplified entry procedures, and Astana offers direct flights to major cities in the region.
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Attractive Platform for Production Localization
Many international brands see Kazakhstan as an ideal entry point for localizing and expanding production across Central Asia.
Hosting the HoReCa exhibition in Kazakhstan will serve as a key driver for industry development, attracting investment, and increasing interest in Kazakh cuisine, culture, and the country’s tourism potential.
Kazakhstan is the largest landlocked country in Central Asia and holds significant strategic importance. With an area of approximately 2,724,900 km², it is the ninth-largest country in the world. Kazakhstan shares borders with Russia (to the north), China (to the east), and Kyrgyzstan, Uzbekistan, and Turkmenistan (to the south).
The main concentration of hotels and restaurants is in Kazakhstan’s largest cities — Almaty and Astana. As of early 2024–2025:
The majority of hotels and restaurants are concentrated in Almaty and Astana — the country’s key economic and tourism hubs.
While exact figures on the total floor area of hotel properties in Kazakhstan are harder to obtain, the trend is clear: the industry is expanding, with new accommodation facilities opening and growth in the premium and mid-level hotel segments.
According to data from the first half of 2024, more than 4 million guests were served in Kazakhstani hotels — 400,000 more than in the same period of 2023 — with the share of international visitors continuing to rise.
HoReCA Expo Kazakhstan is an international exhibition of equipment, products, and services for the hospitality industry in Kazakhstan. It is one of the leading professional events in Central Asia, bringing together key players of the HoReCa market on one platform!
Productive Partnerships at HoReCA Expo Kazakhstan
At the exhibition, you’ll meet key specialists from international, small, and medium-sized companies—contacts that are often difficult to reach outside such events.
Among the visitors are procurement managers, engineers, operations executives, and end-users who make or influence decisions on products and equipment.
They represent all segments of HoReCa: hotels, restaurants, catering services, cafés, as well as healthcare, education, and corporate dining institutions.
HoReCA Expo Kazakhstan brings together professionals from across Kazakhstan and the wider region, all focused on growing and modernizing their businesses.
Participating in the exhibition is an effective way to enter Kazakhstan’s hospitality market, establish promising business connections, and strengthen brand recognition among industry professionals.